Instagram is ever-growing in monthly users, already with over a billion, and also has many growth services, such as Growthoid, which makes it a great place for businesses but can also come with disadvantages.
Businesses can still navigate the social media marketing world effectively despite this.
Competitors are a large part of what determines whether you will be successful or not. Every business must keep an eye on them while focusing on how to promote their products and services. Businesses can stay ahead of their competitors on Instagram by considering the tactics in this article.
Start with an in-depth analysis
Competitors are often what stands in the way of a business converting a user into a customer.
It is important to identify who your business’ competitors are and analyze their offerings and whether they are products or services. An Instagram brand audit will assist your business measure whether its goals match the results from the account.
With the many options being used on your Instagram including Reels, Stories, and IGLive, you want to ensure the content posted is delivering results that match your goals and if they are not, you can adjust your business sails toward more effective strategies.
These audits and analyses will help show metrics of content engagement such as likes, comments, views, and demographics that are a great tool in understanding what content works and which does not.
Explore your competitors’ social media content
It is not always necessary to reinvent the wheel by trying to be original. Sometimes, competitors are a great guide as to what works and what will not.
By watching what they do, you can develop content using some of the ideas you gain from them. You can look at the kind of videos and photos they use.
How often do they use video features such as Reels, Stories, and IGLive, and to what purpose are they used? Additionally, you can observe how often they post, when they post, what successful hashtags they use, and how much engagement they get on their posts.
There is a lot a business can learn from its competitors that will help it start a little ahead of the learning curve and as result get more followers.
Create your identity using collected data
The content must be unique to your brand in order for the brand to stand out from the crowd.
Competitors do not always have to be enemies.